What Is SMART Goal Setting?
SMART commonly stands for:
- This should help make the goal clear.
- Answer what, why, who, where and which.
- Add numbers and metrics to your goals
- It helps you track progress and see how close you are to achieving your goal.
- Setting goals that stretch you but are still doable.
- You want realistic goals which will happen.
- Is the goal something that matters to you and makes sense?
- You need to have the money, time or skill to achieve it or be able to make more money, time or develop the skill.
- Setting a time frame of when you’ll complete the goal gives you a deadline.
- You want a time frame that’s long enough to achieve it but not too long that you lose momentum.
There are other versions of what SMART stands for and you can use the words that suit you. But I’ll be following the above version for the examples.
- S: Specific | Stretching
- M: Measurable | Motivational
- A: Achievable | Action-Orientated
- R: Relevant | Realistic
- T: Time-based | Trackable
Why Should Goals Be SMART?
With the common SMART goal setting method, you’ll know when you’ve reached your goals and be able to track them. Also, it’ll make your goal clear and help you break it down into action steps.
Why Bother With Goal Setting?
Goal setting is a huge key to time management. By knowing where you want to be, you can decide what to focus your time on. You can break your goals into small, actionable steps which you can act on monthly, weekly and daily.
The decisions you make are based on your priorities. And without goals, you don’t know what you want to accomplish.
What Are Some Examples Of SMART Goals?
Starting Goal: I want financial freedom.
- S: I want to earn money while I sleep so that I can spend more time travelling.
- M: I want to earn £100,000 a year. I want to travel abroad once a month.
- A: I will need to learn more about creating digital products and get business coaching.
- R: This is achievable as I’m already earning consistent money from my business.
- T: I want to earn £100,000 in 2 years. In 6 months, I will have taken a course about digital products.
End Goal: I want to earn £100,000 a year within 2 years so that I can travel abroad once a month. In 6 months, I will have taken a course about digital products. Within 1 year I will have 2 digital products for sale.
Grow Your Email List
Starting Goal: I want to grow my email list.
- S: I want to grow my email list so that I can increase the number of sales of my product.
- M: I want 2,500 email subscribers.
- A: I will need to learn more about email marketing and content upgrades.
- R: This is achievable as I already have grown my list before.
- T: Within 1 year, I want to have 2,500 subscribers. Within 6 months, I want 1,750.
End Goal: I want to grow my email list to 2,500 subscribers within 1 year so that I can increase the number of the sales of my product. Within 6 months, I want 1,750 subscribers.
Starting Goal: I want to travel more.
- S: I want to travel because I want to experience different cultures.
- M: I want to travel to 1 country every other month.
- A: I already work for myself and can take my work abroad with me.
- R: It matters because travel is something I love.
- T: I’ll give myself 2 years.
End Goal: I want to travel to 1 country every other month within 2 years because I want to experience different cultures. Within 1 year, I want to have gone abroad 3 times.
How To Write A SMART Goal
Here are some questions to help you create your own SMART goal.
Download the SMART Goal Setting Kit so you can create and work towards your own SMART goal.
Starting goal: I want to …
- Why do I want to …? What do I want to achieve?
- How will I know when I’ve achieved it? What will I see, hear and feel?
- Can I achieve this? Is this too hard now that I’ll be setting myself up for failure? Do I have the time, money or skill to reach it? Or can I make more time, money or develop my skills?
- Does this matter to me? Why? Will this goal really help me achieve what I want?
- When do I want to achieve this by? What can I do in ½ the amount of time?
End goal: I want to (specific and measurable) in (time frame) so I can (relevant). Within (½ time frame), I want to (specific and measurable).
How Do You Write A Goal Plan?
A goal game plan is a 1-2 page plan that details what your goal is and what steps you’re going to take to achieve your goal.
Your action steps should be small and easy to do.
It takes only two steps to create your goal plan.
- Brainstorm all the steps you need to take to achieve your goal.
- Add deadlines to your action steps.
I want to earn £100,000 a year within 2 years so that I can travel abroad once a month. In 6 months, I will have taken a course about digital products. Within 1 year I will have 2 digital products for sale.
Then here are the action steps for the 1st year where you want to create 2 digital products.
- Research digital product course
- Buy digital product course
- Take digital product course
- Brainstorm product ideas
- Contact email subscribers re. what product they want
- Choose top 2 products
- Choose which product to create 1st
- Brainstorm opt-ins for product #1
- Create opt-in for product #1
- Brainstorm #1 content
- Outline #1
- Create #1
- Create #1 sales page
- Brainstorm #1 emails
- Write #1 emails
- Outline blog posts re. #1
- Write blog posts re. #1
- Create social media #1
- Choose deadline of when to launch #1
- Set up payment and delivery system
Repeat #1 steps for #2
How Do You Achieve A Goal?
Setting goals is great but working towards your goal and achieving it is a different matter.
- Put your goal where you can see it daily
- Planner or diary
- Vision board
- On the inside of your wardrobe
- A sticky note on your mirror
- As a desktop background on your computer
- Break the goal down into action steps
- Schedule the action steps into your monthly, weekly and daily schedules
- Set aside time in your day to work on your goal
- e.g. set aside the 1st hour of your workday to work on your business goal
- e.g. choose 30 minutes after dinner to work on your personal goal
- Make your goal SMART
- Specific – what, why, who, where, which
- Measurable – numbers, metrics
- Achievable – realistic but stretching
- Relevant – matters to you
- Time-based – within a time-frame
- Then create a goal plan which lists all the action steps you need to take to achieve the goal
- Place the goal where you can see it daily
- Set aside time every day to work on your goal
3 Action Steps
- Download the SMART goal setting workbook here
- Print the workbook off
- Go through the workbook for 1 goal you want to achieve right now